The Dynamics of Human Behavior: The Art Of Understanding Body Language
by Mitche Graf
Do you remember “flirting” with someone you liked when you were younger? A little smile, a romantic wink, a cute flip of the hair, a slight lean of the body, eyes that could melt an iceberg……. All of that and not a single word had to ever be exchanged.

The Portrait Credit program
by Mitche Graf
I know some wonderful photographers who have a tough time getting clients to invest $1,000 on their wedding photography. I also know many average photographers who command sales averages well north of $5,000.

The Portrait Credit-Taking the Speculation out of Wedding Sales: Part 1
by Mitche Graf
This is part one of two articles on: “The Portrait Credit-Taking the Speculation out of Wedding Sales”
My goals and objectives when I photograph a wedding are simple………..have fun, create some magical images for my clients, and maximize the amount of money I make for working on a Saturday. If I can do that my clients are happy, I am happy, and my business continues to produce profits every year.

The 5-Second Image Challenge: Part 2
by Mitche Graf
This is part 2 of: “The 5-Second Image Challenge”.
Click here to read part 1
Last month, we talked about how as human beings we make mental judgements about things in our world within 5 seconds of seeing, feeling, hearing, smelling, or tasting something. Once that initial impression is made on our brain, it is virtually impossible to change what we think. This same dynamic is also in play when potential customers are exposed to our business. First impressions are the strongest and tend to stick with us the longest.

The 5-Second Image Challenge: Part 1
by Mitche Graf
This is part one of two articles on: “The 5-second Image Challenge”
Did you realize that as human beings and consumers we make mental judgements about things in our world within 5 seconds of seeing, feeling, hearing, smelling, or tasting something? We make a decision in our subconscience mind about what kind of value something has for our life. In today’s challenging world of professional photography, the old saying “first impressions make lasting impressions” is more important than ever before!




